Search
Login
Suscribe
Logo

Welcome to
The Last Mile

The last mile of shipping: distribution, GTM, and pricing for people who'd rather build than market. Weekly.

Powered by Zernio

Subscribe to our weekly newsletter

What a view costs and how to handle with it

What a view costs and how to handle with it

Ask any advertiser what a thousand impressions cost them and you'll get a number to two decimals. Ask someone who posts organically and you'll get a shrug. Not because it's free. Because the invoice never arrives — nobody bills you for the Tuesday night you spent editing. So we ran it against 36 million posts and sent the invoice ourselves. It's worse than you think, and the fix isn't the one you're expecting.

Aug 12, 2026

•

6 min read

Social media is a lottery. Here's the real ticket math from 36 million posts.

Social media is a lottery. Here's the real ticket math from 36 million posts.

We run a social media API. 36 million posts have flowed through accounts connected to our platform — Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Threads and more. We sync the performance data for all of them. So we can answer questions the gurus can't. Not with vibes. With the full distribution. Here's the first answer, and it's the one nobody selling you a course will say out loud:

Jul 29, 2026

•

6 min read

TikTok just handed AI agents the keys to its ad account

TikTok just handed AI agents the keys to its ad account

Ask Claude to plan a TikTok campaign today and it'll hand you targeting, a budget split, and a week of creative angles in about ten seconds. Ask it to actually launch that campaign, and it stops cold. It has no hands. It can think about your ads all day, but it can't touch your ad account. That wall came down on June 30, 2026. Quietly, without the fanfare you'd expect from something this big.

Jul 22, 2026

•

3 min read

Building a product is free now. Getting seen isn't.

Building a product is free now. Getting seen isn't.

Every day you open X and there's a new launch. A landing page, a demo video, an "I just shipped this" with 40 likes. Next day, another one. And another. All built with AI, all in a weekend, all by people who didn't know how to code a year ago. This isn't the exception. It's the norm in 2026.And that's the problem.

Jul 15, 2026

•

3 min read

The Last Mile

The last mile of shipping: distribution, GTM, and pricing for people who'd rather build than market. Weekly.

Powered by Zernio
© 2026 The Last Mile.
beehiivPowered by beehiiv